Tuesday, November 20th 2012

Growing a new brand for Tinder Tree

Tinder Tree is a forest school with an innovative educational approach to outdoor learning through play and exploration. The philosophy is to encourage and inspire individuals of any age through positive outdoor experiences.

The key parts which make up the brand are:

Nature is reflected within the brand
Vibrant, energetic and fun
Reflects the changing seasons
Appeals to both children and adults
Denotes the key parts of the learning experience

‘We absolutely love our brand it reflects who we are and what we are about perfectly’ Sue & Eileen – Tinder Tree

Posted by icm Moose on Tuesday 20th of November 2012 at 5:23pm

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Tags: Branding

Wednesday, October 24th 2012

Scarily good advertising

For me, Halloween is a milestone on the run up to Christmas. I am a huge fan of Christmas and I love Halloween. To be honest, any chance for a bit of fancy dress makes me happy.

Halloween is also a great opportunity for marketing departments all over the world to have some fun.
Here are some examples of my favorite Halloween ads from some very well known brands over the years.

Next stop Bonfire night, then Christmas!

Posted by Melissa Henderson on Wednesday 24th of October 2012 at 9:17am

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Wednesday, October 17th 2012

The First Baby Born in Leeds 2012 was...

…Charlotte Abigail Bentley

For those of you familiar with ICM you may have noticed that I haven’t been around much for the last few months. If you saw our Christmas card pictures from last year you may guess why.

With a due date of Christmas day I waddled off on Maternity leave at the beginning of December much to the relief of Richard and Andy that were a touch fed up of me moaning about how uncomfortable I was. As was my husband by that point.

Christmas day came and went without me touching one drop of alcohol, one bite of duck and orange pate or even a nibble of blue cheese. But of course, a week later on New Years eve, things started to move. At 6pm we braved the roads full of taxis full of party goers ready for a night dancing in Leeds.

Charlie was born at St James Hospital in Leeds at 12:17 am New Years day just as the fireworks over Leeds were finishing. We got a great view of them from the delivery suite. The midwives went off to call the LGI and the home birth midwives to confirm that Charlie was the first.

I am glad Charlie wasn’t born Christmas day and when she grows up she will be happy that she can always go out for her birthday. But not until she is at least 25 of course.

Last year I detailed how I organise my Christmas:

Unfortunately last January I didn’t manage to get all my usual Christmas sale items but can confirm that Christmas shopping for my girls was complete by the end of September.

Now my family is complete I can confirm that I will not be disappearing on m…

Read the rest...

Posted by Melissa Henderson on Wednesday 17th of October 2012 at 9:45am

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Tags: ICM

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