ICM - Leeds Design Agency

This week is Dementia Awareness Week where The Alzheimers Society encourage us all to Remember the person and make people realise that people living with dementia are just people. It gives them ten simple things they can do to help a family living with dementia that will hopefully get people to support families living with dementia more.

While looking into dementia awareness I came across this fantastic American campaign which really embodies the message of ‘Remember the Person’. The images were created by photographer Tom Hussey to show how patients with Alzheimer’s see their younger self.

I love to read and I’ve had walls of shelves installed in my home for my books. But, I have to admit, that my taste in books doesn’t always lean towards classics and I do have shelves of trash novels that I love. The often lurid pink covers are interspersed with the odd paper back Bronte or Austin and my copy of ‘Vanity Fair’ that I WILL one day finish.

I can only dream of one day looking up at my book shelves and seeing this beautifully designed collection of Penguin Clothbound Classics designed by Coralie Bickford-Smith senior cover designer at Penguin Books.

These are also now firmly on my Christmas list along with The Great Food Series I posted about a month ago.

A company called Lytro has just launched with $50 million in funding and the technology is pretty mind-blowing. They are designing a camera that may be the next giant leap in the evolution of photography — a consumer camera that shoots photos that can be refocused at any time. Instead of capturing a single plane of light like a traditional camera, Lytro’s light-field camera will use a special sensor to capture the color, intensity, and vector direction of the rays of light (data that’s lost with traditional cameras).

Here’s how it works:

Try clicking the sample photograph above. You’ll find that you can choose exactly where the focus point in the photo is as you’re viewing it! The company plans to unveil their camera later this year.

Here’s a few more examples to play with:

So is this the end of traditional lens-based photography as we know it? I’m not sure, but the results are mightily impressive.