ICM - Leeds Design Agency

To celebrate Caroline’s 40th birthday we’ve decked out the ICM offices and studio with a nautical theme. As a lover of cruises, we thought Caroline would enjoy her ‘final voyage’ aboard the Murraytanic; a ship built to entertain passengers who are entering their twilight years.

Here’s her initial reactions. What you can’t hear are the ocean sounds, seagull calls and shipping forecast, all playing in the background.

Caroline was welcomed aboard earlier today at the check in desk and given a programme of events for the day (in large-print of course).

All the windows have become portholes showing some of Caroline’s favourite views.

I hope you’ll join us in wishing Caroline a happy voyage and a fun-filled 40th birthday.

While flicking through a very nicely designed student magazine for research the other day I came across an ad that just didn’t seem to visually fit with the publication.

The design of the magazine is very modern and lively and very much aimed at it’s readership. The charming Yorkshire Tea branding stood out to me immediately which lead me to read it it and then I spotted the little student chap with the traffic cone in the illustration which made me smile.

I have certain billboards that I always check when driving around Leeds and yesterday was a closer-than-normal near accident when I spotted the new Milky bar ‘kid’. At first I thought he just looked really rough, or maybe my eyes were tricking me due to lack of sleep…After a few seconds I realised that it wasn’t the cute Milky bar kid that I love but an older, rough looking chap masquerading as the original.

It actually made me gasp and shudder a little.

I can’t pretend I like it but I do like the overall campaign. I’ve not seen the tv ads yet but the campaign is to launch a more ‘grown-up’ Milky bar with raisins and biscuits and encourages adults to go online and upload their impersonation of the Milky bar kid. The site is incredibly slow but I’m hoping that’s just my computer and I’m sure that the videos uploaded so far are hilarious.

You can also download a photo app for your phone for free that gives you all the necessary tools to make yourself look like the Milky bar kid. With my blond hair and glasses I’ve got a head start, maybe I should enter…

Personally, I’d rather stick to the original Milky bar and the original cute kid but hats (glasses and neckerchiefs) off to Nestle anyway for doing something a bit different.