Monday, February 15th 2010

Medal-winning Posters

So the 2010 Winter Olympics are under way. Here’s a chance to look at some of the poster art that has publicised the event throughout the years:

See the full set, from 1924 to 2010, here.

Posted by Richard Peacock on Monday 15th of February 2010 at 11:37am

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Wednesday, February 10th 2010

Twitter - what is it good for?

Lets face it, you can’t ignore Twitter – its everywhere these days. Rather than me banging-on about how Twitter works or why you should follow a pidgeon, Big Ben or Stephen Fry, I thought I would briefly show you some stats from our website.

There’s a few of us here at ICM that tweet regularly; some for gaining knowledge and information, some to network and some just to have a laugh.

In terms of driving traffic back to the ICM website in numbers, Twitter is fairly average, but as the graphic below shows, visitors from Twitter spend more time with us and view more pages (this is a snapshot from a single day):

I guess its because Twitter users are already in the process of ‘reading’ and taking in information.

Every day Twitter is starting to feel like less of a passing craze and is becoming more of a tool, I suppose only time will tell how powerful a tool it may become…

Posted by Richard Peacock on Wednesday 10th of February 2010 at 1:30pm

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Tuesday, February 9th 2010

Being positive about negative space

After 29 years of faithful service, the identity for MTV has been given something of a refresh.

Now I may be getting on a bit but personally think this was a case of ‘if it ain’t broke, don’t fix it’, what do you think?

There seems to be a current trend of adding an image in, or around, a logo these days – a sort of ‘anything goes’ approach; look we can be serious/funny/current/ironic/etc…

Here’s a few more examples of others that are working in, around, and under, their branding:

So will this style be around in 29 years time? Come back in 2039 to find out…

Posted by Richard Peacock on Tuesday 9th of February 2010 at 3:52pm

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