ICM - Leeds Design Agency

Tesco have gone into the South Korean market with an aim to be number one. How did they do it? They rebranded, examined their target markets needs and came up with unusual ordering system. Would this work for the UK market?

I first moved to Yorkshire at the age of 18 to study Graphic Design and decided after my studies that I liked it so much I didn’t want to leave.

I was brought up in a small town called Chatteris in the East Anglian Fens, with limited assess to public transport and the city choices to visit were Peterborough (27 miles away) or Cambridge (25 miles away). As lovely as these Cities are they are not exactly bustling metropolis. I remember my first visit to Leeds city centre. It was busy, so many people and just a sea of heads, the train station was huge and confusing, and all of the buildings were so tall and imposing. I was slightly intimidated but ultimately impressed having spent very little time in large cities before. Leeds is the third biggest city in the UK after London and Birmingham. I still find Leeds a beautiful and fascinating city even after being here for 16 years next month (please feel free to do the maths for my current age). At this stage in my life I can never see why I would want to leave. Leeds is my first love of Yorkshire but it has so much to offer, from the stunning North Yorkshire Dales, to the East Coast and the beautiful cities.

This post is to encourage anyone that may have been brought up in Leeds, or who may have just become a little ‘shop blind’ (Leeds has come to be known as the Knightsbridge of the North as it has the largest ranges of shops in the UK.) to look up and notice some of the architecture that makes this city so visually stunning. Whether you prefer the very modern buildings, of which Leeds has excellent examples of many, or something more historic.

The Leeds building that is the closest to my heart is Leeds Town Hall as I was married there…

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When I discovered Baby Suommo this weekend I immediately fell in love with all of their products. It is everything I admire in great design, unique, exquisite workmanship but with practicality first and fore most. All of the products come with high safety standards defined by its sturdiness, breathability, free of toxic adhesives and the interiors of the cots are hypoallergenic and with antibacterial mattress, finished by hand in natural silk.

The pioneering spanish company Baby Suommo say about their products “It will be the first thing for the baby to see when he or she wakes up, and the last one before going to sleep. Our innovative design is based on safety as a cornerstone.”

There really isn’t much else to say about the furniture as the stunning designs speak for themselves.

Grand Sonno

The Grand Sonno transforms into a bed, a desk or a free arrangement set of four shelves.

La Perla

Bela

Moveo

DoDo

Bianca

Nexus