Snow. You either love it or hate it – and there’s plenty of it around at the moment to either love or hate.
Personally I love the stuff. From an aesthetic point of view snow is a great leveller; it turns a complicated view into a uniform vista of white, tidying the landscape – even in town; there never seems to be as much litter around when it has snowed.
Even the mundane becomes beautiful – from snow-topped lampposts to highlighted tree branches – everything takes on a slightly magical quality, even sinister looking speed cameras look acceptable with a jaunty topping of snow.
So here’s a quick poll, like me, do you love the white stuff? Or is it just a general nuisance?
After Christmas there are plenty of empty boxes kicking about. So incorporating this in a guerrilla marketing campaign is a great idea.
Recently Dutch creative agency Ubachswisbrun JWT created enormous cardboard boxes with Mini Coopers printed on them and bits of gift-wrapping coming out of the top, then leaving said boxes out by the rubbish. It created a lot of interest as this video shows.
It’s not a totally new concept though, in 2004 Paris’ City Transit Authority, the RATP, ran a series ads proclaiming “One New Bus Per Day” and showing a Photoshopped image of an enormous cardboard box with a bus on the side.
I’m hoping West Yorkshire gets a few deliveries as our public transport definitely needs it.
Posted by Ben Pawson on Wednesday 6th of January 2010 at 12:07pm