Tesco have gone into the South Korean market with an aim to be number one. How did they do it? They rebranded, examined their target markets needs and came up with unusual ordering system. Would this work for the UK mark…
Easter has become almost as important as other gifting periods, such as Valentine’s and Mother’s Day and retailers seem to be responding to this increasing market.
Last year HMV lauched their new Easter campaign “Have a Cracking Easter”. The concept takes well known characters from music, films and games and recreates them as 3D model eggs, created by Duncan Mude.
My personal favourite are the Jedward eggs. I wont tell you which ones they are.