ICM - Leeds Design Agency

Isostar is a recognised market leader in sports nutrition throughout Europe. The range has been scientifically developed for all sporting needs such as energy, hydration, recovery and power.
BR Pharmaceuticals have been tasked with promoting and selling the range into pharmacies, health food stores and other independents throughout the UK.

Our challenge:
To raise brand awareness in the UK specifically within pharmacies and health food stores.
Promote the science behind the products.
Generate sales interest through targeted advertising and promotions.
Develop a range of sales aids and promotional items to support the sales team.
Communicate the key point of difference – anti-doping guarant…

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This week marks one year back at work for me. After giving birth to my daughter back in June 2009 I took a 52 week maternity break and rejoined the team on the 15th May 2010.

I was nervous about my return to work but I soon settled back in and before long it was like I had never been away. I was worried I would forget how to do the work but my fears were unfounded as over 10 years work experience verses one year off, there really is no competition.

Here are some of the projects I have been lucky enough to work on over the past year:

Local Government Yorkshire and Humber

This was my first project upon my return to studio. A great creative pitch to get stuck into. I also worked on the final artwork alongside Maria.

Boxer Chocolate Massage Kit & Love Potions

I loved working on these. I have a huge soft spot for packaging generally but these really were unusual projects to work on. Both of these projects were worked on by me and Richard.

MPS

Sometimes we get the chance to work on projects with very tight guidelines and fantastic templates. The geek in me really enjoys working on these.

Unlock Your library

We were approached by Leeds School Library Service to design a brochure to make schools more aware of their entitlements and the services that Leeds SLS can provide. The main thought for me while designing this was I didn’t want it to get lost amongst all the other brochures the head would receive. I worked on this project with Maria and with her initial copy and content break downs followed by design tweeks I think we created something extremely easy to follow and enjoyable to look at.

LeedsCard Magazine

As a LeedsCard holder I have been lucky enough now to work on the initial design pitch with Maria and Matt and the last two final printed issues. I get to know what’s happening in Leeds first and where all the best discounts are.

GI Sales & Hire

When we were asked to design a brand for GI Sales & Hire Richard and I both produced initial ideas. Richard’s was finally chosen but I still loved all of the concepts produced.

As we all work as a team at ICM I have been involved in many meetings and putting together lots of ideas for other clients too. Even if the finished result isn’t my handy work, at some stage we have all discussed, suggested and considered new ideas.

2011 will mark my 9th year at ICM. I wrote a post about my 8 year anniversary with lots of old pictures. I had to use a scanner for the older ones! I still love working here and all the people I work with…

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I said to Melissa yesterday that I’d seen enough Royal Wedding on the blog now and that she should go back to more creative posts. So here’s a nice full stop all those tea-towels, mugs and other worthless items of tat.

A Tumblr blog of Royal Wedding Tat....

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