Wednesday, June 17th 2009

National Bike Week

A few years ago I got back into cycling. I used to cycle a lot in my early teens but, as is often the way, teenage distractions quickly take over and the bike is soon neglected to the shed/garage.

Cycling and mountain-biking in particular has become all-consuming for me; if I don’t get out and ride at least once a week I feel like I’m cheating myself. Some people do it for the exercise and health benefits, for others it’s the social scene, for me it’s about having fun, pushing your limits, seeing the countryside and wildlife – staying healthy is just a bonus!

This week is National Bike Week the biggest nationwide cycling event in the UK. A national celebration of cycling, Bike Week helps you get more out of life – by getting on your bike and exploring your local community. This year in particular Bike Week is focusing on encouraging families to taking up cycling as a regular activity, something that should be applauded.

You can find bike week events that are local to you here.

There’s loads of links here to help you get back on your bike too, go on – get pedali…

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Posted by Richard Peacock on Wednesday 17th of June 2009 at 8:48am

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Monday, May 11th 2009

The best sarnies ever...?

Ever obsessed with food, and in honour of British Sandwich Week we at ICM will be thinking a little more about what goes in to our sandwiches, this week.

The British Sandwich Association has even launched a pre-packed sandwich, the Great British Hammie, especially for the week – “a truly great British sandwich” – featuring British Standard Quality ham, Granary® bread and a selection of ingredients sourced from British suppliers.

All of this is in the run up to British Sandwich Industry Awards Dinner in London later on this month (21st May), at which the British Sandwich Designer of the Year will be announced.

So, today:
• Tasha had Brussels paté, beetroot and coleslaw on multi-seeded,
• Louise had bacon, tomato and rocket on granary,
• Sally had tuna, lettuce and cucumber on multi-seeded and
• I had honey-roast ham and mayo on a bagel.

Clearly Tasha wins for most exciting (and pretty darn tasty), and I get most unexciting (though it was also tasty).

So, what will you be putting on your sarnies this week people? And what should I make tomorrow? …

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Posted by Siân Harris on Monday 11th of May 2009 at 3:01pm

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Tuesday, March 31st 2009

Death Star recognises importance of viral marketing

After yesterday’s debate about viral marketing, which got pretty heated, I found this conclusive argument:

</obje…

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Posted by Tasha Harrison on Tuesday 31st of March 2009 at 12:15pm

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