ICM - Leeds Design Agency

What with today being Red Nose Day we could not sit back and not do anything to help out this good cause. We have all come in non-uniform, wearing at least one item of red, we have been been buying and eating lots of nice cakes, biscuits and sweets (any excuse for naughty food in the office!). Thoughout the day we have been telling jokes and tweeting them too (see @richardpeacock) and playing jargon bingo (Richard being the first to a full house). Personally I think the bingo was funniest as everyone was trying really hard not to say certain words and catchphrases!
We all did our something funny for money!!

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Yesterday, six students from Leeds College of Art and Design visited us to learn about what it’s really like to work in a design agency. The students are in their final year of their degrees in Graphic Design and are about to enter the world of work. The experience they will gain working alongside us over the next few months will give them work in their portfolio and experience of how an agency works, the various job roles and also the challenges that designers face everyday.

As part of their visit yesterday they were given their first brief as part of the ICM Creative Challenge. Once a month we take a highly creative brief and enter it into a challenge, whereby the company is split into three competing teams. Each team has an opportunity to present their initial ideas to one director, before presenting final ideas to the directors. The students will take part in the exact same format as the ICM teams.

Here’s what they had to say about us:
Ken Wong
Annabel Welbury …

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With Pancake Day approaching next Tuesday (24th February) we should all be buying our pancake ingredients, unless they are not already in our cupboards! One of the most important decisions that we then have to make is….. What do we put with our pancakes?

Some people may choose to go down the savoury route with their pancakes which, personally is not for me. Others may decide to keep it simple with lemon and sugar. For me, I like to mix it up with my pancakes. It’s all about variety – I will have one with golden syrup, one kept simple with lemon and sugar, one with Nutella spread all over and filled with strawberries or maybe bananas (need to get my five a day in somewhere!) then if I can manage anymore my favourite out of those would have to be pancakes with golden syrup.

To make the perfect pancakes you will need:
125g of plain flour
1 egg
300ml (half a pint) of milk
Oil for frying
Finally, what ever toppings are your favourites.

For all you cheats out there you can buy pre made batter mix or even pancake mix in a bottle to which you just add water.

Please get involved and tell me what your favourite toppings/ fillings are with your pancakes and how you make them. …

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