ICM - Leeds Design Agency

Sticking with the World Cup theme of previous posts I thought I’d take a quick look at the logos that are attached to the event.

Although we are now only twenty-something days away from the opening of the tournament, the logo for this years’ event still isn’t that well-know. Here it is…

I personally feel that many of these ‘world-logos’ are starting to blend into one. Both the World Cup and the Olympics seem permanently stuck down the ‘primary colour, brush-stroke, arts-y with a bit of flair’ route.

A quick look back shows how we got here:

Germany 2006 – let’s all have a right good laugh about football.

Korea/Japan 2002 – A real ‘bit of everything in one place’ multi-colour thing.

Here’s a couple of my graphical favourites:

USA ’94 – Unashamedly patriotic from the home of ‘soccer’

Like USA, we’re going to use our nation’s colours whether you like it or not.

And finally, a look to the future, here’s the logo for the 2014 World Cup in Brazil:

More multi-coloured bland-ness? Has the host-nation’s spirit been removed in favour of a ‘lets not upset anyone’ correctnes…

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I’ve been doing quite a lot of motorway driving recently and there’s something that has me digging my fingernails into the steering wheel in frustration every time. Thought I’d share it to get encouragement that it’s not only me…

I’m not sure whether it’s the bad use (or misuse) of punctuation or the disregard for the brand but it makes me wince every time I see one of the illuminated motorway messages that read ‘Think don’t drive tired’ or ‘Think take a break’. Surely with all of those little lights someone could make an exclamation mark so it reads ‘Think! Don’t drive tired’ thus preserving the Think! Road Safety brand and making the sentence actually make sense?! It would make me a much happier motorway driver.

Whilst I’m on, I actually saw one the other day that read ‘Don’t hog the middle lane’. This upset the linguist in me as I’m sure it would cause confusion – is there not a better verb to use than ‘to hog’? Perhaps not, but I’m sure we could do something about that exclamation mark…

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We have a winner!

Congratulations go to Tracy from Skill Sells Consultants who was drawn first from the hat of Easter Egg Hunt winners.

We had plenty of entries so have decided to draw some egg-stra runners-up prizes – if you are one of the ‘c’lucky few, congratulations! A prize will be on its way.

Many thanks to everyone that took part, keep an eye out for more features coming soon…

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