I said to a friend of mine the other day ‘you’d really like Twitter’, he’s always on Facebook updating his status and interacting with others via status comments, effectively like a mini Twitter stream…
‘I’m no good at Twitter’ was his reply, ‘I’ve tried’.
No-one is good ‘at’ Twitter, but you can be good ‘on’ Twitter.
One of the big catchphrases of recent times when marketing anything is Return on Investment. When it comes to social media methods I much prefer the term Return on Engagement – what you get back from the time and effort you put in.
For me, Twitter really works when you interact, be it with a brand or an individual. Talking to a complete stranger is alien at first, but over time becomes quite natural within the medium of Twitter. Often its the time element that people, including my friend, struggle with. You wouldn’t walk into a room full of people and expect them to turn around and start having a meaningful conversation with you straight away.
Over the past year of Twitter use I have given feedback (positive and negative) to brands that I use, have found new friends within my industry, kept in touch with old friends and colleagues, won competitions, and have met new friends I wouldn’t have networked with in a more ‘normal’ situation.
All this shows (for me) a good Return on Engagement – taking time to interact; replying to questions, thanking people for retweets, asking questions, forwarding important news, and so on…
It’s not about how many followers you have, it’s not about what Stephen Fry says, its how you use it.
Have some fun, use it your way – there are no hard and fast rules. Oh, and as is usual at the end of these blog posts; you can follow (and interact with) me at twitter.com/richardpeacock or twitter.com/icmrichard...
A QR Code is a matrix code (or two-dimensional bar code) created in Japan in 1994. The ‘QR’ is derived from ‘Quick Response’, as the creators intended the code to allow its contents to be decoded at high speed.
QR Codes are most common in Japan, where they are currently the most popular type of two dimensional codes. Moreover, most current Japanese mobile phones can read this code with their camera.
Initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users – this is known as mobile-tagging.
QR Codes storing addresses and URLs are starting to appear in magazines, on signs, buses, packaging, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hardlink or physical world hyperlinking.
In 2006 the QR Code became ISO recognised – this means the QR Code should be around for years to come – keep your eyes peeled for more and more QR Codes cropping up in daily life and start linking the real world with the online wor…
Here’s the latest in a series of ‘Did you know’ viral videos from US company Xplane.
It features facts and stats focusing on the changing media landscape, including convergence and technology. The clip details compelling facts and statistics in a unique and clear design that visually depicts the information in a way that is understandable and intriguing to the viewer. Xplane created the video using Apple’s Keynote software.
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