24th September is Guinness’ birthday. 250 years ago Arthur Guinness made the first batch of the black stuff, which means people have been drinking the stuff for a very long time!
To celebrate Arthur’s birthday I thought I would share with you some of the classic Guinness adverts that have graced our screens over the years. (well I cant drink Guinness at work!!)
Art & Copy is a powerful new film about advertising and inspiration. Directed by Doug Pray, it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry.
Exploding forth from advertising’s ‘creative revolution’ of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in Art & Copy were responsible for ‘Just Do It,’ ‘I Love NY,’ ‘Where’s the Beef?,’ ‘Got Milk,’ ‘Think Different,’ and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them.
Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
Sometimes at work we have to come up with straplines, the results can be funny, odd and even a little bit crazy. When Im out and about I always take notice of what other people have come up with.
I thought this was funny and relevant. Even without being funny it’s true. It won’t win any awards, but it made me smile.
More importantly it’s something even your Dad would get. My Dad doesn’t work in anything to do with design but he would laugh at this.
And then there’s this.
Which is for a cement / paving sort of company. It’s good isn’t it? Makes you smile. Turns out this is a very common strapline for cement / paving companies, but it’s still good.
Straplines can be a powerful marketing and sales tool, and if you can create one that people remember and find themselves saying then that’s half the battle. I can’t tell you how many times I’ve heard people sing “I’m lovin’ it”. This was created by Heye & Partner for McDonald’s Corporation...
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