Sometimes at work we have to come up with straplines, the results can be funny, odd and even a little bit crazy. When Im out and about I always take notice of what other people have come up with.
I thought this was funny and relevant. Even without being funny it’s true. It won’t win any awards, but it made me smile.
More importantly it’s something even your Dad would get. My Dad doesn’t work in anything to do with design but he would laugh at this.
And then there’s this.
Which is for a cement / paving sort of company. It’s good isn’t it? Makes you smile. Turns out this is a very common strapline for cement / paving companies, but it’s still good.
Straplines can be a powerful marketing and sales tool, and if you can create one that people remember and find themselves saying then that’s half the battle. I can’t tell you how many times I’ve heard people sing “I’m lovin’ it”. This was created by Heye & Partner for McDonald’s Corporation...
A mere twelve hours ago I was brushing egos with the Great and the Greater in the Design world!!! Last night I went to the Chipshop Awards 2009 at Fabric in London ICM won a Vinegar award in the category of Best Use Of Shocking Copy!
It was a night of tough decisions and even controversy at times but I think that a great time was had by all.
After a grueling day of travel through Tube strikes and crazy London driving I made it to the event. On my late arrival I was greeted by the sight of the entertainment – and all I can say is that the rendition of I’m The Only Gay Eskimo In My Tribe will haunt me to the day I die.
I met and chatted to some great people and generally had a wonderful time. Thanks to all for a great night and thanks to Lisa Fraser (pictured above with me) and the Team for a great event. Hope to see you all again next year, when ICM plan to make a clean sweep of ALL the categories.
Andy Forrest – First award since the 50 metres breaststro…
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