After Christmas there are plenty of empty boxes kicking about. So incorporating this in a guerrilla marketing campaign is a great idea.
Recently Dutch creative agency Ubachswisbrun JWT created enormous cardboard boxes with Mini Coopers printed on them and bits of gift-wrapping coming out of the top, then leaving said boxes out by the rubbish. It created a lot of interest as this video shows.
It’s not a totally new concept though, in 2004 Paris’ City Transit Authority, the RATP, ran a series ads proclaiming “One New Bus Per Day” and showing a Photoshopped image of an enormous cardboard box with a bus on the side.
I’m hoping West Yorkshire gets a few deliveries as our public transport definitely needs …
Some of the most recognisable adverts from the past year.
Compare the Meerkat
First launched in January 2009 and created by agency VCCP Aleksandr now has an army of friends and followers on facebook and twitter
T-Mobile – Life’s for Sharing
T Mobile caused quite a stir this year in places such as Liverpool Street Station and Trafalgar Square with their sing along and dance along in the ‘Life’s for sharing’ campaign created by Saatchi & Saatchi.
Cadbury’s Eyebrow
After the success of the gorilla advert Cadburys came back with the eyebrow dance created by Fallon.
Virgin Atlantic – 25 years
Virgin Atlantic Airways celebrated 25 years with this advert celebrated 25 years with this advert created by RKCR....