ICM - Leeds Design Agency

There’s a funny, interesting, bizarre trend going on the world of advertising at the moment. It’s a clever move, one where the only action is to cause reaction – to cause conversation in playgrounds and workplaces up and down the land: ‘did you see that ad for xxx last night?’ and ‘I can’t stand that ad for xxx’. It’s the perfect way to get your brand and/or product onto the tips of tongues and subconcious minds of millions of potential customers.

Here’s a few recent examples of beautifully-odd advertising:

And my personal faves, the cheesestrings ads:

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Amnesty International in Germany celebrated the 60th anniversary of human rights in 2008 with “Frau im Koffer”, an ambient advertising campaign at German airports. “Woman in Suitcase” stunt involved putting a woman in a transparent suitcase and sending her around the baggage carousel with what appeared to be official airport stickers. Upon closer inspection airline passengers discovered that this was a protest against human trafficking.

Brilliant work by German agency Serviceplan

I personally love the way that performing the stunt is only part of the process and releasing it to the media via public interaction is a fantastic way of broadcasting your messa…

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…look at the product.

Sometimes the simplest of ideas is the only way forward.

When ad agency Lukas Lindemann Rosinski were asked to promote the Mercedes Sprinter and establish the van as a class of its own, what could be more persuasive than the vehicle itself? They used the Sprinter from the Mercedes dealer and took it directly to the target audience.