ICM - Leeds Design Agency

We’re doing our first ever poll today! It’s not a real poll, more a desperate plea from me to prove that I’m right and Richard isn’t quite so…

A friend of mine – @drgs100 – tweeted about this yesterday, and it made me laugh so much last night that I knew I wanted to share it with everyone to cheer up Monday morning.

Richard’s first response, “No way! But it’s so obviously fake!” Not in a mean way, just dismay at the fakeness and loss of a real opportunity to do something brilliant.

Now, yes it is, clearly, but I don’t think that matters all that much – it’s still really funny, so the question du jour: Does a viral have to be real, or does it just need to be funny/cool/interesting?

I don’t know how to make a real poll so you’ll just have to put your vote in the comments…

(To give this a touch more context (if you want it) we also loved the recent Vodafone viral- which whilst also clearly fake, is alledgedly perfectly possible with new advances in telemetry)

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Today it has been announced that advertising restrictions on condoms are to be relaxed to help tackle teenage pregnancy. So what a fantastic opportunity to celebrate condom advertising.

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To promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy.

Here’s a great timelapse video of the ‘making of’:

And here’s the finished advert: