ICM - Leeds Design Agency

Sticking with the World Cup theme of previous posts I thought I’d take a quick look at the logos that are attached to the event.

Although we are now only twenty-something days away from the opening of the tournament, the logo for this years’ event still isn’t that well-know. Here it is…

I personally feel that many of these ‘world-logos’ are starting to blend into one. Both the World Cup and the Olympics seem permanently stuck down the ‘primary colour, brush-stroke, arts-y with a bit of flair’ route.

A quick look back shows how we got here:

Germany 2006 – let’s all have a right good laugh about football.

Korea/Japan 2002 – A real ‘bit of everything in one place’ multi-colour thing.

Here’s a couple of my graphical favourites:

USA ’94 – Unashamedly patriotic from the home of ‘soccer’

Like USA, we’re going to use our nation’s colours whether you like it or not.

And finally, a look to the future, here’s the logo for the 2014 World Cup in Brazil:

More multi-coloured bland-ness? Has the host-nation’s spirit been removed in favour of a ‘lets not upset anyone’ correctnes…

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24th September is Guinness’ birthday. 250 years ago Arthur Guinness made the first batch of the black stuff, which means people have been drinking the stuff for a very long time!

To celebrate Arthur’s birthday I thought I would share with you some of the classic Guinness adverts that have graced our screens over the years. (well I cant drink Guinness at work!!)

See another classic ad- An oldie but a goodie …

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On this day, 54 years ago, a new channel was launched in the UK by the ITA (Independent Television Authority) called Independent Television, which today we know as ITV.

This new commercial channel was to end the 16 year monopoly that the BBC had in the UK. The channel was not funded by a licence fee but instead funded by advertisements and was the first commercial channel in the UK.

This Gibbs SR toothpaste commercial was the very first advert shown on the channel.

This is so different to what we are used to today, adverts are now shorter so they can fit as many into the commercial breaks as possible. It would be very hard to imagine now our televisions only having three channels too, most homes have access to at least 100 channels through the likes of Sky and Freeview....

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