ICM - Leeds Design Agency

Keep your eyes peeled during the ad breaks on television tonight, you might just catch a glimpse of a big company rebrand that will either be a spectacular success, or a ‘why did we do that?’ moment in history.

Pizza Hut, who are 50 years old this year, have decided to spend £100million on renaming themselves as Pasta Hut. Apparently in the UK we now eat more pasta dishes than pizzas.

Do not despair, all your favorite pizzas will remain on the menu, with the addition of seven new pasta dishes. Strangely for a massive change like this, only nine of their 700-restaurant network will change their signage immediately.

So have they done the right thing? I’m not sure.

Going out for pizza, especially as a child, was always one of those ‘Saturday night, mum doesn’t want to cook, lets have something a bit different’ events. Come on kids, lets all go out for… er… pasta! doesn’t quite have the same excitement.

At first I thought this was a badly timed April Fool, until I saw pastahut.co.uk

So, what do you think? A thin and crispy clever move, or a deep-pan disast…

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So… There I was, feeling all proud of myself for having been organised enough to put my washing in the machine first thing in the morning (read: whilst I was still half asleep), so it would be ready to hang out when I got home from church. The sun was shining, I’d stopped off to buy a washing line in our friendly local supermarket, and I’d wrestled with it to put it up in the garden (with the invaluable help of one of my housemates!). All was well with the world, and as soon as I’d put this lot on the line, I was going to chill for a while in the garden, with a glass of OJ and my lunch.

Then… Disaster! As I was unloading the machine I thought – what muppet put some wire in here? and then I realised… that wasn’t just any wire – that was the wire that went to the headphones for my iPod! My iPod! Oh no!! (It’s ok – I knew that the Pod itself was safe and sound in my bag, but even so!) I was apparently that muppet.

I flapped them about a bit. Then I resigned myself to the fact that they were ruined. But, I thought, I may as well just stick them in the sun on the window sill and let them dry out totally.

So last night, I picked them up and tried them… pure perfect sound – all the treble and the bass and all the bits in between! They’re good as new, just as if nothing had happened to them! Yay Apple! Yay Me! Yay World! All is good again – I can go to the gym without fear of boring my brains out before I’ve finished 10 mins on the reclining bike! Hurrah for technology!

So I thought I should share this wonderful news with the world on this blog, and to make it a little more interesting I’d stick a picture of said headphones in.

(Here it is for those of you who are getting impatient!)

And… whilst I was looking at it, I spotted something else – I’m not the only one who’s ever washed their headphones! Read the second review here….

So… what I want to know now is… what have you washed that you really shouldn’t have – and I don’t mean a tissue, or your mum’s red sock, I mean you really shouldn’t have… Share with the wor…

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According to brandchannel.com most people said Apple

They would have a lot to say about world events, business and what is likely to happen in the future. They could also be quite good fun and have a different view of the world. A good combination of work and non-work conversation.

Brandchannel’s Brandjunkies survey poses a great set of questions, the full set of results can be seen here....

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