ICM - Leeds Design Agency

Last night Flux showed the animated short “Logorama” in their screening lineup at the Hammer museum in L.A. Why is this worthy of a blog?

Logorama is an Oscar-nominated short film by François Alaux and Herve de Crecy and presents us with an over-marketed world built only from logos and real trademarks. The characters within it are all composed of corporate logo art, for example there’s a “Pringles” man, and even a villainous Ronald McDonald. Unsurprisingly all of the brands have been used without permission.

Jonathan Wells of Flux tells us,
“The short was created by directors within H5, a French graphic studio renowned for its CD front covers (Superdiscount, Air, Demon…) and artistic direction (Dior, Cartier, YSL…). Members François Alaux, Hervé de Crécy and Ludovic Houplain directed many music videos (Alex Gopher, Massive Attack, Goldfrapp, Röyksopp…), and are regularly invited to exhibitions for their artistic talents (2007 Nuit Blanche, Beaubourg, MoMA). Logorama is their first short film, and premiered at the 2009 Cannes Film Festival where it won the Kodak Short Film Discovery Prize at the 48th Critics’ Week. The short was 4 years in the making, and features a voice cameo by filmmaker David Fincher as the Pringles man”.

Check out a preview here Logorama...

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Its around this time of year, just before the new financial calendar, that we create a few annual reports for our clients. Every year make it our goal to improve on the previous years’ versions.

Whilst looking around for inspiration I found this cool annual report, done by a guy called Dan Mayer, all about his personal 2009.

Dan Meyer’s 2009 Annual Report from Dan Meyer on Vimeo.

Loads of creative and technical information about how Dan put his annual report together can be found here....

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So the 2010 Winter Olympics are under way. Here’s a chance to look at some of the poster art that has publicised the event throughout the years:

See the full set, from 1924 to 2010, here....

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