ICM - Leeds Design Agency

Leandro Erlich – Argentine artist constructed a realistic full-size pool, complete with all its trappings, including a deck and a ladder set within 2 floors. When approached from the first floor, visitors are confronted with a surreal scene: People, fully clothed, can be seen standing, walking, and breathing beneath the surface of the water. It is only when visitors enter and view the piece from the bottom floor that they recognize that the pool is empty, its construction a visual trick. A large, continuous piece of acrylic spans the pool and suspends water above it, creating the illusion of a standard swimming pool that is both disorienting and humorous.

Check out other illusions at www.leandroerlich.com.ar/....

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Here at ICM we always have our eyes open for new ways of showcasing a brand. Now combine that with my love for Lego and you’re onto a winner.

Some of the staff at Lego have been given these great little business card, that are miniature figures of themselves with their name on the front and their details on the back. I thought it was a great way of using a brand and persuading people to keep your card…

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If you are sitting back at your desk after a fun filled weekend, you may feel the need to give your desk a bit of personality and add a bit of creative to some non-creative objects.

These stickers from Perpetual Kid could be the answer to any Monday morning blu…

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