Monday, April 11th 2011

Lego business cards

Here at ICM we always have our eyes open for new ways of showcasing a brand. Now combine that with my love for Lego and you’re onto a winner.

Some of the staff at Lego have been given these great little business card, that are miniature figures of themselves with their name on the front and their details on the back. I thought it was a great way of using a brand and persuading people to keep your card…

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Posted by Melissa Henderson on Monday 11th of April 2011 at 3:36pm

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Monday, April 4th 2011

Make your stapler smile

If you are sitting back at your desk after a fun filled weekend, you may feel the need to give your desk a bit of personality and add a bit of creative to some non-creative objects.

These stickers from Perpetual Kid could be the answer to any Monday morning blu…

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Posted by Melissa Henderson on Monday 4th of April 2011 at 9:14am

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Thursday, January 6th 2011

Unbranding the Brand

To celebrate their 40th Anniversary, Starbucks have launched an updated brand:

The updated logo will be featured on products starting in March, and the ‘Siren’ will be a bit larger now that the name ‘Starbucks Coffee’ won’t be surrounding it.

At first glance I’m not sure; their long-term plan is to sell non-coffee based groceries and hence they’ve dropped the wording – but is it a word too f…

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Posted by Richard Peacock on Thursday 6th of January 2011 at 12:22pm

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