Wednesday, February 10th 2010
Lets face it, you can’t ignore Twitter – its everywhere these days. Rather than me banging-on about how Twitter works or why you should follow a pidgeon, Big Ben or Stephen Fry, I thought I would briefly show you some stats from our website.
There’s a few of us here at ICM that tweet regularly; some for gaining knowledge and information, some to network and some just to have a laugh.
In terms of driving traffic back to the ICM website in numbers, Twitter is fairly average, but as the graphic below shows, visitors from Twitter spend more time with us and view more pages (this is a snapshot from a single day):

I guess its because Twitter users are already in the process of ‘reading’ and taking in information.
Every day Twitter is starting to feel like less of a passing craze and is becoming more of a tool, I suppose only time will tell how powerful a tool it may become…
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Posted by Richard Peacock on Wednesday 10th of February 2010 at 1:30pm
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Tuesday, February 9th 2010
After 29 years of faithful service, the identity for MTV has been given something of a refresh.
Now I may be getting on a bit but personally think this was a case of ‘if it ain’t broke, don’t fix it’, what do you think?

There seems to be a current trend of adding an image in, or around, a logo these days – a sort of ‘anything goes’ approach; look we can be serious/funny/current/ironic/etc…

Here’s a few more examples of others that are working in, around, and under, their branding:


So will this style be around in 29 years time? Come back in 2039 to find out…
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Posted by Richard Peacock on Tuesday 9th of February 2010 at 3:52pm
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Wednesday, January 27th 2010
This month is Bubble-wrap’s 50th Birthday.
First invented by Marc Chavannes and Al Fielding, they weren’t looking for the solution to packing fragile items, they were creating textured wallpaper.
A classic case of searching for one thing but discovering something else. Sometimes losing sight of your goal can have a happy result.
The official licensed manufacturers of Bubble wrap, Sealed Air, have global revenues of over $4bn.
For an amazing insight into the world of Bubble wrap you should really ‘pop’ over to Virtual Bubble Wrap.com where you’ll learn about methods, etiquette (such as ‘Don’t pop someone else’s bubble wrap without permission’) and various methods to get the most out of your Bubble Wrap experience.
You’d never have that much fun with textured wallpaper now, would y…
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Posted by Richard Peacock on Wednesday 27th of January 2010 at 3:45pm
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