A story that has appeared – that at first seemed like a hoax – turns out to be true!! Kellogg’s are testing LASERENGRAVING ON THEIRPRODUCTS!!!!! For those of you that want to know the whole story – other than the fact that – DUDE!!!!! LASERENGRAVEDCORNFLAKES!!!!! WOAH!!!!!
The idea being that Kellogg’s (The Original and Best) want to give the cheaper brands something to think about – BY SHOOTING A LASER AT THEFLAKESANDBURNINGTHELOGO ON IT – THEAWESOMENESS IS BLINDING ME!!!!!!!!
The process may be in its early stages of testing, but the idea is fantastic (if a little strange at the same time). The laser burns just enough of the surface to engrave the logo – without changing the taste of the flake.
So where will this end? Probably here, on the internet. Until the cost of the technology comes down to millionths of pence per flake – I am sure that Kellogg’s will not be branding their flakes . . . but geeks like me will be crossing our fingers that it WILL happen . . . Pew Pew P…
With the tagline of ‘All Beauty. No Mess or Mortality’ the Nano Cage provides a totally digital feathered friend, who hops about on a mini screen.
Available in a range of colours, the cages will fit in with the decor in any room (the most important point to consider when getting a pet) Personal I think they look a bit like a BBQ.
With a hefty price tag of $3500 Im not sure how that price equates to the real cost of keeping a bird, not cleaning up after it will defiantly appeal to alot of people.
If they are popular whats the next step? Nano Tank with digital reptiles, Nano Kennel with a digital dog, it all seems to be the next step from a Tamagotchi and a bit soulless. Surely the whole point of having a pet, in my case a dog, is that you look after them and this creates a bond. When I’ve had a bad day as soon as I get home Im greeted by Fleetwood wagging her tail and it makes any stress just melt away. A digital pet isn’t going to do this and I don’t think the power cord would be long enough.
Fleetwood. Definitely worth some mess (and a few chewed DV…
Here at ICM we’re very loyal to the typefaces we use as part of our brand. Foundry is the main face for all primary communications with the slab-serif of Clarendon being used for our more ‘vocal’ communications.
I was pretty shocked when I noticed recently that Ikea was to drop their trademark typeface Futura in favour of Verdana, a fairly nondescript system font.
I personally feel this is a bad move. Merely typing the word SMEG, BILLY or CLOP in Futura instantly conjours up images of flatpack shelving. Verdana can’t hold it’s own at the cutting edge of interior style, something Futura did with ease.
It seems I’m not the only one. To-date, nearly 1000 Facebook users also agree – they’ve even set up a petition asking Ikea to change it back.
Ikea certainly don’t ‘own’ Futura. In fact they made some very tiny adjustments and named it IkeaSans. Catchy. So why the move after 66 years of business? Has the new-media age brought then to this on-screen-font conclusion? Maybe.
Futura is the most renowned work of German designer Paul Renner. It still looks modern 82 years after its release. Verdana was designed in 1993 by Matthew Carter, a Brit who is regarded as one of the most elegant type designers in the world. Taking years to perfect, Verdana is a typeface that was designed simply to look good on a computer screen. It is clear; it works well in many languages; it is unambiguous even at small point sizes.
That’s why I feel Ikea have made a mistake. their official reasoning is that it is more efficient and cost-effective. Anyone with an eye for good design will think the move to Verdana makes Ikea look a little cheap.
But who am I to judge? I’ve set up a little poll via Twitter for users to vote on the preferred:
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