Wednesday, June 9th 2010

The Spread is Dead?

Unless you’ve been away to somewhere very remote you will undoubtedly know about the launch of Apple’s iPad.

Seen by many as nothing more than a big iPhone, I see the iPad will be much, much more than that. Still in it’s infancy, the iPad is in a period of discovery; a quirky plaything for cats seems to be popular at the moment.

American technology magazine Wired are really on the crest of the iPad wave. In its first nine days, the iPad version has sold 73,000 copies, vs. average monthly print news stand sales in the mid-80,000s.

Rather than me try and explain how good the Wired iPad version is, here is a quick presentation:

We could argue all day about the user-experience not being like that of a traditional print magazine, but I don’t think that is the point here. The iPad publication is in a different league and I don’t think the experience can be compared. It will be interesting to see over the coming months whether ‘reader engagement’ is still there and that gimmick doesn’t become a substitute for content. Exciting times for the editorial design wor…

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Posted by Richard Peacock on Wednesday 9th of June 2010 at 9:31am

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Thursday, April 29th 2010

Pink Stinks

Almost a year ago I gave birth to my daughter and since then I have been challenged by the gender stereotypes ever since. Are the gender differences natural or taught?

Pink Stinks is a campaign that has been set up to try and tackle the issue of marketing just pink and fluffy to girls. Is the marketing of pink and fluffy toys and clothes to girls forcing a generation of girls in a box or simply giving them what they already want?

I will admit I dress Maddi in some lovely dresses and pink things but I also bought her a toy digger and lorry recently which she loves. As I don’t want to push my daughter into a certain role I also don’t want to deny her the right to be a girl. Most of all I don’t understand the thought of no defined gender role were we can’t even use the terms ‘he’ or ‘she’.

And one day, there maybe equal Maternity rights so fathers have an equal opportunity to stay at home with their children and women can finally be equal in the work place. I’m lucky enough to work for a company where gender has never been an issue and I have been given the same opportunities as the men. One day I hope this will be the no…

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Posted by Melissa Henderson on Thursday 29th of April 2010 at 2:40pm

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Wednesday, February 17th 2010

A blogging first for Leeds

Guardian Local project launches with Leeds blog: a new experiment in local journalism and community coverage has launched today.

Several few weeks ago the Guardian introduced the beatbloggers for the Local project and wrote at the time that the Local project is a small-scale community approach to local news-gathering, and will focus on the three politically engaged cities of Edinburgh, Cardiff and Leeds.

This week they are launching the Leeds blog; the first in the series of local blogs which you’ll see appearing over the coming weeks. Run and curated by beatblogger John Baron, the Leeds blog will cover many aspects of the city in a fresh way; aiming to explore new models for journalism and social engagement through a mix of reporting, collaborative engagement with local communities, organisations and groups and aggregation.

I really hope this takes-off and becomes the success it deserves to be, and will be reading as often as possib…

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Posted by Richard Peacock on Wednesday 17th of February 2010 at 4:03pm

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