On Saturday instead of being able to enjoy football on the widescreen in the pub or your own front room, you may be (if you are willing to pay) crammed around your laptop watching the England v Ukraine match. England have already qualified for next years world cup but most fans will still want to watch their team in action on a decent sized tv screen.
Kentaro, the agency who own the rights to the match have defended their actions saying that represents the future of sports broadcasting. It is true that there is a rise in the amount of people watching tv shows on their computers through bbc iplayer or you tube, but these may only be 30 minute shows and not 2 hour shows, longer if you decide to watch the full commentary.
As this guardian article points out, Kentaro may end up losing money on this project (rejecting bids from BBC and ITV of up to £2 million for the match) but they will have gained a huge technical advantage on the capabilities of live sports broadcasting, that is if all goes to plan and there are no technical difficulties.
I am not a big football fan but like to watch England matches and I would personally prefer to see them on a big tv screen and not my small laptop scre…
On this day, 54 years ago, a new channel was launched in the UK by the ITA (Independent Television Authority) called Independent Television, which today we know as ITV.
This new commercial channel was to end the 16 year monopoly that the BBC had in the UK. The channel was not funded by a licence fee but instead funded by advertisements and was the first commercial channel in the UK.
This Gibbs SR toothpaste commercial was the very first advert shown on the channel.
This is so different to what we are used to today, adverts are now shorter so they can fit as many into the commercial breaks as possible. It would be very hard to imagine now our televisions only having three channels too, most homes have access to at least 100 channels through the likes of Sky and Freeview....
This is something I feel demonstrates the exciting changes in the advertising industry through Social Media.
Just before the new season of Mad Men, the AMC networks TV show depicting 1960’s admen from a Madison Avenue agency, the network promoted a competition for fans to star in their own interpretation of a moment from the first season.
Top prize was a cameo appearance on an episode.
The winner – Justin Zell (New York, NY) as Joan Holloway was chosen by Creator (and Emmy winner) Matt Weiner and Co-Executive Producer Scott Hornbacher.
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