Launched at the Paris Motor Show, the GTbyCITROËN is the first ever car to be specifically designed to bring the virtual and real worlds together. Visitors can actually drive the car in a true to life simulator on the Citroën stand.
The press release says: At almost five metres long, GTbyCITROËN packs the latest hi-tech racing equipment into an exaggerated sporty frame. Planted on 21-inch, diamond-effect, aluminium wheels, the car’s gullwing doors, over-sized rear end with mobile spoiler, gaping air intakes and flat underside exude the qualities of an accomplished racer.
But is it real?
Will it ever go into production? Or is it merely a mule to plant a brand into the mind of a 10 year old gamer?
There’s loads more images, renders, sketches, and some great shots of the real vehicle being created over on the SeriousWheels websi…
There’s been a few discussions lately here at ICM towers about the intrusiveness and effectiveness of certain methods of advertising.
One thing that hit home when I saw this ad was it’s simplicity. A blindingly straightforward concept executed with great finesse. A prime example that whether you are looking for a new car or not, a brand can be lodged in the mind for a time when you are.
No in-your-face hard selling, no complicated targeting. Just a simple message.
For the build up to the launch of BMW’s 2009 7-series, the German manufacturer has built the world’s largest egg timer, and stuck their new model inside it!
The Moscow launch of the new 7 Series, BMW’s most luxurious model, was a glamorous black-tie event with the motto ‘Never Stand Still’.
The 12 metre tall egg timer can be seen in front of St Basil’s Cathedral and the Kremlin, which houses the Russian government.
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