ICM - Leeds Design Agency

Why not combine the two.

Just don’t try it on your mum’s old metro.

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I don’t normally go ‘Oooh’ when I see a new concept from BMW . The first time I saw the ‘flame-edge’ design of the 1 series I thought it looked like a bit of a banana, but in time the design grows on you and becomes more acceptable.

The latest GINA concept from BMW takes the vehicle surface to whole new level, stretching a lightweight, flexible fabric ‘skin’ over an articulated metal frame. Enabling you to change the shape of the vehicle.

I particularly like the way elements of the vehicle’s exterior can be altered dependent on various conditions; driving during the day? No need for lights…

Driving at night? Expose lights:

Loads more technical information on the GINA concept can be found here....

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Powerful Hungarian gymnasts, filmed in Budapest by Los Angeles-based director Paul Hunter and part of a £4m campaign for the RS6.

This ad is stunning, and dramatises the strength and fluidity of movement of the car’s internal workings, but would it make me buy an Audi? Well – it won’t stop me that’s for su…

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