ICM - Leeds Design Agency

Isostar is a recognised market leader in sports nutrition throughout Europe. The range has been scientifically developed for all sporting needs such as energy, hydration, recovery and power.
BR Pharmaceuticals have been tasked with promoting and selling the range into pharmacies, health food stores and other independents throughout the UK.

Our challenge:
To raise brand awareness in the UK specifically within pharmacies and health food stores.
Promote the science behind the products.
Generate sales interest through targeted advertising and promotions.
Develop a range of sales aids and promotional items to support the sales team.
Communicate the key point of difference – anti-doping guarant…

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A mere twelve hours ago I was brushing egos with the Great and the Greater in the Design world!!! Last night I went to the Chipshop Awards 2009 at Fabric in London ICM won a Vinegar award in the category of Best Use Of Shocking Copy!

See the other entries and results here

It was a night of tough decisions and even controversy at times but I think that a great time was had by all.

After a grueling day of travel through Tube strikes and crazy London driving I made it to the event. On my late arrival I was greeted by the sight of the entertainment – and all I can say is that the rendition of I’m The Only Gay Eskimo In My Tribe will haunt me to the day I die.

I met and chatted to some great people and generally had a wonderful time. Thanks to all for a great night and thanks to Lisa Fraser (pictured above with me) and the Team for a great event. Hope to see you all again next year, when ICM plan to make a clean sweep of ALL the categories.

Andy Forrest – First award since the 50 metres breaststro…

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Tonight is the night we find out how we’ve done in the Chip Shop Awards.

Our two nominated pieces can be seen here in a previous blog post and our other submissions can be viewed here.

The very best of luck to everyone that entered this years’ awards and hopefully we’ll have some fishy good news tomorr…

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