ICM - Leeds Design Agency

Watch makers Swatch and MTV have got together to launch a Creative Playground. The aim of the creative playground is to encourage young people to showcase their creative talents and upload their work onto the playground..

The site will also be a community for the budding creatives to talk to each other and let their imaginations run wild. Entrants can enter their work into various categories including music, film, print design and fashion and there is also the opportunity to win $20.000 towards funding future education in your chosen creative discipline.

This is a great opportunity for young people all over the world to use their imaginations and creativity. They have a platform available to show off their work with the chance of their talent being recognised by two big brands….

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After reading this article on the Guardian website today I was intrigued and I wanted to find out more about this new site.

The Internet Movie Database is the place for film buffs to go and get information about their favourite films or actors. For live music lovers there is now a website where you can go and find artists/bands past gig archive, along with pictures and videos, find other people who were at the same gigs and look for upcoming gigs in your current location. The founders of Songkick have spent the few years collecting tour dates and built this website, now with the help of its users this can grow into a website to share videos, posters, old tickets and set lists of many past live concerts and festivals. Songkick allows its users to track their favourite bands/artists so they can see where there upcoming gigs will be held and if they want to go can users the chance to compare prices and buy tickets.

This can grow into a huge website where users can relive past concerts they went to, bringing back happy memories. Songkick also allows its users to upload their Last FM profiles onto their accounts. The bands/artists featured on Songbird will benefit as it will allow users to track their events and hopefully buy tickets. They are also receiving extra promotion for free! This can hopefully be another platform to help up and coming bands/artists too….

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Recently the Noisettes ‘Don’t Upset the Rhythm’ made it to number 2 in the UK charts. This is the band performing the song in Radio One’s Live Lounge.

The song was featured in the Mazda 2 advert which makes me wonder, if this song had not been featured in this advert, would it have still become the hit that it did? Here is the advert.

It was only the chorus that featured in the advert, the most catchiest part of the song which would be why when people then heard the song on the radio or saw the music video they would instantly know that they have heard this somewhere before.

Personally I had not heard of the Noisettes before they had realised this song. Therefore the power of using songs in advertising can launch a band mainstream or if they are already known can increase the sales of the songs or albums. But has the advert increased Mazda’s sales?…

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