Wednesday, June 24th 2009
Sometimes posters catch your eye, make you look twice, smile and even laugh. If you remember the product the poster was advertising then it’s a job well done.
Different countries have different styles and in this early 80’s Japanese motocompo poster it’s obvious they are trying a westernised approach, the result is hilarious, but in a strange way so uncool it’s really cool.
It made me want to find out more about the motocompo.
The motocompo is a ‘trunk bike’ that was produced in the early 80’s by Honda and is now something of a collectors item. The two-wheeler features fold-away handle bars, which allow it to fit into the back of a hatchback car. It has a sturdy rugged design, which seen as no one appears to own a table it can come in handy. If they can get Madness on the promotional material they must be doing something right.
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Posted by Ben Pawson on Wednesday 24th of June 2009 at 10:22am
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Whenever I think of the film one of the first things that I remember is the poster, five key actors all in black and white with captions in orange. I still can’t belive that a film about heroin addiction became one of the best marketed films of the 20th century.
When Stylorouge took on the task of designing a poster there must of been a great deal of excitement, as the film already had a certain ‘buzz’ about it. But I suspect there was a great deal of nervousness about how they would tackle the subject matter.
Using the films title as an obvious starting point train timetables and signage were looked at, also pharmaceutical packaging seemed to match the subject and the information was boxed on the poster to reflect this. Photography was a very important aspect, grimy and dirty had been done before and Stylorouge were keen to stay away from ‘band like group shots’. Apparently the final pictures were taken the day after the wrap party, filming had only just finished that morning so the cast were exhausted, rundown and emotional.
The finished poster was recognized by D&AD (Design & Art Direction) and the campaign went on to win various categories at the Screen International awards, and rightly so. It is iconic and prints will adorn walls for many years to come. I think one of the main factors is not to play on the shocking subject matter but to take elements of the environment that it takes place in and subtly incorporate this into the design.
Unfortunately it’s very hard to find much redeeming about this poster. I can only assume that his hand, was at one point holding a gun, but this was probably deemed not suitable for a poster. Also his other hand is reaching down his sleeve pocket for…. my guess he’s got an itch. Unfortunately his eye line is also out of sink with what the body suggests he’s facing.
It seems like a real shame that a movie which must cost in excess of 50 million could not have some good photography of the leading man taken for use on the poster. Looking at this it seems that three pieces have been put together to create something that resembles nothing.
As on the Trainspotting poster a black and white element has been used but the use of colour at the bottom spoils the effect, as I’m sure at no point in the film is he floating in lava as the poster suggests. I also think where this poster fails and the Trainspotting poster suceeds is the elements seem to be on there for the sake of it, granted I’m sure there is gunfire in the film but do I really need this spelling out to me with floating bullet holes in gla…
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Posted by Ben Pawson on Monday 15th of June 2009 at 12:23pm
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