ICM - Leeds Design Agency

Isostar is a recognised market leader in sports nutrition throughout Europe. The range has been scientifically developed for all sporting needs such as energy, hydration, recovery and power.
BR Pharmaceuticals have been tasked with promoting and selling the range into pharmacies, health food stores and other independents throughout the UK.

Our challenge:
To raise brand awareness in the UK specifically within pharmacies and health food stores.
Promote the science behind the products.
Generate sales interest through targeted advertising and promotions.
Develop a range of sales aids and promotional items to support the sales team.
Communicate the key point of difference – anti-doping guarant…

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We’re thrilled to have completed our first project with new client, Leeds School Library Service, and even happier that they are so impressed with our work!

The brief was to produce a brochure to send to Head Teachers to communicate the services of the School Library Service. Many schools were not aware of the free services available to them as part of their basic entitlement. These services include free books for the school library and an annual visit from School Library Service to advise them on how to get the best out of their library. At ICM we have many keen readers and the thought of free books filled us with much excitement so we were quick to grasp the importance of this message!

It was crucial to produce creative that would stand out on a busy Head Teacher’s desk getting the message across to them quickly so that they would pass it on to the relevant member of staff at school. We wanted the copy to focus on them, their school and their pupils so we re-wrote the existing copy to reflect this and to achieve a bright, conversational tone.

We also interviewed teachers who already use the services and wrote case studies and testimonials to clearly highlight the benefits of working with the School Library Service.

We really enjoyed getting our teeth into this project and are very proud of the finished product.

Here’s what our client said:

“I came back from holiday on Monday to find our wonderful new brochure on my desk. I am really delighted with it.

Your response to our original enquiry was particularly impressive and as soon as we started working with you we were both delighted at your immediate grasp of our brief, especially since at that stage we didn’t quite know what we wanted the finished article to be! You were creative, very helpful indeed with the copy writing, and showed great understanding of the target market and the culture sector overall. You especially showed patience when we came back to you with changes as the process went on.

Overall it has proved a very good value for money result and we would be only too pleased to work with you again.”

Horray!

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This month we’ve added to our growing public sector experience by winning the contract to design the LeedsCard magazine. We’re very proud of our heritage here at ICM and are thrilled to be working with Leeds City Council to promote LeedsCard.

LeedsCard is a discount scheme run by Leeds City Council offering exclusive discounts for council owned leisure attractions throughout the City. You can learn more about it here.

The magazine is produced three times a year and is used to promote attractions and communicate to people who have already joined the scheme the excellent benefits they can receive as well as communicating why joining the scheme is such a great idea.

We were briefed to bring a modern, engaging feel to the magazine to reflect the lively content. Although the card does not have any direct competitors, it is important to give the magazine a sleek, stylish image to grab reader’s attention.

Our first issue has recently been delivered to all members. It’s the magazine’s 25th issue, which makes it even more exciting for us!

We’re looking forward to working with the Council to develop this even further throughout future issues.

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