Thursday, November 26th 2009
How radio and television shows are using social networking sites
Before the likes of Twitter and Facebook if you wanted to get in touch with your local radio station to request a song you picked up the phone or sent an email. Now two BBC mainstream radio stations – Radio 1 and 1xtra are using the likes of Twitter, Bebo and Facebook to communicate with their audience.
If you go on the Chris Moyles show page on the Radio 1 website there is a list of all the many different ways that you can contact him. Using this wide variety of social media allows the audience to feel like they are a part of the show. If Chris plays a new song and asks for comment, the audience can easily go on Twitter and give them their response. This unlike email and text is faster as a twitter post only allows for 140 characters and will all appear of the same page, whereas each email would have to be opened individually.
It is not just these two radio stations that are embracing the use social media. The 2009 I’m A Celebrity Get Me Out Of Here site features a Tweet Tracker, a poll on which celebrity is being tweeted about the most, a link to follow the ‘I’m A Celebrity’ tweets and a link to become a fan on Facebook. The X-Factor site also contains links to become a Facebook, follow X-Factor tweet and to also place a twibbon on your photo stating who you want to win the competition.
Using these different applications also appeals to a wider audience who are already using these social networks and it gives them a chance to send in their opinion. I think that more radio and television shows will begin to use Twitter, Facebook and other site more to gain audience feedback and involvemen…
Posted by Sally Brooks on Thursday 26th of November 2009 at 11:29am
Subscribe