Adapting to a changing environment

Following news that EMI are about to cut 2,000 jobs as part of a cost cutting exercise by the new management, the main cause is attributed to the rapid fall in sales of CDs. It is true that the internet has significantly dented sales in CDs, but can the music industry continue to blame piracy for bringing huge drops in profit?

It strikes me that their war on piracy is going to be long and fruitless and during this time their businesses will suffer. What they really need to do is work out a way to still make money in the changing digital climate. Instead of arresting 12 year olds for downloading illegal music they need to work out how to control the flow of music and be a little more cunning about it.

Posted by Tasha on Monday 14th of January 2008 at 4:38pm

Comments

An interesting stat appeared in the papers at the end of last year; there were more music downloads in the 12 day run-up to Christmas than the rest of 2007 put together!

I think more people are 'wising up' to the ease of an mp3 player, combined with the growth of cheap (and free) broadband and the ever-reducing costs of home PCs.

I'm not sure piracy is making the massive dent in the industry that you think it is.

Posted by Richard on Tuesday 15th of January 2008 at 10:25am

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