Friday, January 25th 2008
There's a dinosaur on my doorstep
It’s arrived again, once a year without fail. I’ve brought mine in from the cold but it’s going no further than the front porch – I don’t need it.
Others leave their dinosaur outside and at this time of year it tends to get a bit soggy.
I wish there was someone I could inform that I don’t need my annual dinosaur.
You’ve probably guessed by now I’m talking about the Yellow Pages. Which in our house serves the single purpose of a three inch booster placed on top of a chair to replace a light bulb!
Like many, I’d prefer to use yell.com, google, multimap, the local newspaper and even (this might sound crazy) word-of-mouth – especially if I need a skip/plumber/washing machine repair man.
Around 28 million Yellow Pages were delivered in 2007 and I can’t help think that’s a lot of wasted paper and ink, power to print and finish, fuel to deliver etc, etc. that could be saved if we all had the option of yes or no.
I appreciate that not everyone has access to the internet and some people still prefer to use the Yellow Pages book rather than go online, but wouldn’t it make sense for Yellow Pages to only deliver the book to those people who requested it, rather than the other way round?
Posted by Richard on Friday 25th of January 2008 at 12:27pm
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I listened to a crazy woman on the radio some time ago saying that printing the yellow pages is important for society.
Who knows what she meant, but it made me laugh. I think it's dinosaurs like her who are keeping us all in the dark ages.
Posted by Tasha on Friday 25th of January 2008 at 1:22pm