Thursday, February 14th 2008

Captivating Car Commercials

I don’t really pay that much attention to the adverts on tv (except for the automatic dissection of them previously discussed in this blog), but recently a couple have totally captivated me whilst I’m doing something else, waiting for the ad break to end…

What is it with car adverts? Why are they so cool? (Aside from the obvious answers like “they have really big budgets and forward thinking marketing managers”)

Like this one from Honda

And this one from Ford

Posted by Siân on Thursday 14th of February 2008 at 9:13am

Tags: Great adverts

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Comments

Cool adverts, but are they just super ads? Remember the Guiness ad debate, how much will these adverts sell and how can we ever measure their success? An FDs nightmare!

Posted by Tasha on Thursday 14th of February 2008 at 10:08am

But the value they reinforce in the brand has got to be worth the efforts. Until they start just being clever for the sake of it, which I think is where Guinness fall foul occasionally.

Posted by Siân on Thursday 14th of February 2008 at 10:54am

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