Friday, April 4th 2008
Google are about to change the way that their sponsored links work. Now brands will be able to bid on particular keywords. So if you type in Nike shoe, other shoe brands will appear.
I have to say that I find this really confusing. As someone who has a pretty good grasp of internet marketing and as a consumer I really don’t understand how this makes Google better for marketeers or users. That’s not a judgment on the actual service, but the way that it has been communicated. I really struggle to understand how this will work.
The following statement is taken from Brand Republic:
“We are making this change because we want to give users greater choices to help them make informed decisions.
“Advertisers are accustomed to the fact that users searching for their trademarked terms as part of a phrase may see ads from competitors.”
Does this clear up how this significant change is going to help consumers and businesses? Google need to watch themselves and not get carried away with being the big dogs, tides can turn quickly.
Posted by Tasha on Friday 4th of April 2008 at 5:07pm