ICM - Leeds Design Agency

I love these ads where things come to life without us humans around to keep an eye on things. Harvey's the furniture shop ads in the Corrie breaks are also a big hit with me. Love the Gorilla and love this one too. Looking forward to the next one!

Posted by Louise on Monday 7th of April 2008 at 4:12pm

But there are people driving the vehicles dude!

Posted by Tasha on Monday 7th of April 2008 at 4:51pm

I don't think they are actual people.

Posted by Louise on Tuesday 8th of April 2008 at 4:56pm

Is that your comeback? What are they then? Little robots that live in the vehicles?

Posted by Tasha on Tuesday 8th of April 2008 at 5:28pm

I've been having a think about this and it doesn't matter whether they are real people or not. The point is that they are having a great time whizzing around in their trucks - the same feeling that you get from eating a delicious bar of Cadbury's chocolate.

I'm disappointed that people are driving them though, makes it lose it's magic. I actually thought when I first saw the ad that it had been made by Pixar because the trucks look so toy like. That would have been better.

Posted by Louise on Friday 11th of April 2008 at 3:31pm

I will now boycott buying this brand of chocolate just because everytime it is shown it simply annoys me, to the point of talking out loud to the TV and making rude gestures - which means I now associate the brand with a bad vibe and a waste of my time.

Posted by Caroline on Friday 16th of May 2008 at 2:58pm

Really? I quite like it still, but I suppose that's because I've only seen it a couple of times. I guess my television viewing habits aren't inline with their target demographic - which I find amusing.
I don't think this add is as brave as the gorilla, but it's still pretty good and I'm looking forward to the next one coming out. Can't wait to see if they can continue the random theme.

Posted by Siân on Monday 19th of May 2008 at 4:27pm

These ads are becoming 'one hit wonders'. I simply reach for the remote to change channels when I see this ad.

I suppose it has done it's job. In a world of YouTube, Flickr, Facebook and Google have we any time or patience for ads like Fly Fishing by J R Hartley?

Posted by Richard on Monday 19th of May 2008 at 4:40pm