This is the first ever live advert as shown on Channel 4 last night at 8.10pm. Usually we talk about whether this kind of brand awareness advertising works, but when an ad is this cool I don’t really think it matters!
Very excited about this, can’t wait for more.
Check out the Honda website to see the ad as well.
Posted by Tasha on Friday 30th of May 2008 at 9:40am
Ooh... the new dawn of advertainment*
I personally liked the bit where the cameraman has 'hello mum' written on his gloves. Live television should always be used for 'hello mum' opportunities!
*have I invented a new word? Can it go in the dictionary?
According to Richard the plane that is in the ad crashed the next day. Scary stuff!
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I really loved the build up to this ad - all the 'difficult is worth doing' teasers - really engaging.
They didn't make me make the move from the tv to my mac across the room to visit the website, which is a shame, but I think part of that because of the time they were on - in the middle of a show I quite like, just after I've eaten my dinner, so I'm less motivated to get up - unless it's to get a cup of tea.
But - I've been to the site now, and it's quite interesting, so go check it out.
Posted by Siân on Friday 30th of May 2008 at 11:37am