ICM - Leeds Design Agency

I’m a big fan of ImaginFX, the magazine and website for fantasy artists. Every month I await with growing anticipation the latest installment of my gorgeously produced magazine dropping through the door, and turn each page with increasing excitment and wonder at the high level of the art, and the usefulness of the practical tutorials.

Well, this month’s edition arrived last night, and in it was an article on Illuminated. According the website it’s “a new animated series being created by some of the people behind GNN (Guerrilla News Network), Phong.com (Eminem’s “Mosh”), Pod Collective, Broken Saints, and ConceptArt.org. Produced in true High Definition, the series is inspired by the sensibilities of Hayao Miyazaki, Roger Dean, Alex Grey and many others.”*

The write up was good, the artwork looked cool so I thought, ok – I’ll go and have a look. It’s just the teaser at the moment, but it looks to have potential so I’ll be interested to see how the story develops. (I’m still all about the story at the end of the day!)

The thing that really got me though, was the way they’re integrating the marketing – they have pre-loaded USB memory sticks, a “DJ/VJ” club night, and a page full of codes you can nick to put on your own website, so you do the marketing for them (pretty much like this). All in all, it looks like a pretty slick project.

Here’s the teaser

And here’s the Illuminated.com site