Monday, September 1st 2008
A recipe for disaster
Okay, time for a confession…
I own a set of Nigella Lawson measuring spoons.
They were a gift, they’re a well made, quality product and I quite like them.
They are the only celebrity-endorsed item in my kitchen. There is no Anthony Worrall-Thompson food mixer, Gary Rhodes apron, or Rick Stein tea-cosy. (there was a Jamie Oliver flavour-shaker but that’s a different story)
Imagine my shock when I read an article stating the guys behind television’s Masterchef, one of the few culinary programmes I can stand watching, are preparing to launch a range of pre-packed ingredients and ready-meals!
Surely the whole point of Masterchef is about the love of good food, made with fresh ingredients. And absolutely nothing at all to do with convenience. Forgive me if I’m wrong but I though Masterchef was all about discovering and nurturing new culinary talent?
I wonder what this will do for the credibility of the television programme?
Masterchef chicken-dippers anyone? Ready in 30 seconds!
Posted by Richard on Monday 1st of September 2008 at 1:32pm