Thursday, September 25th 2008
Keeping it simple
There’s been a few discussions lately here at ICM towers about the intrusiveness and effectiveness of certain methods of advertising.
One thing that hit home when I saw this ad was it’s simplicity. A blindingly straightforward concept executed with great finesse. A prime example that whether you are looking for a new car or not, a brand can be lodged in the mind for a time when you are.
No in-your-face hard selling, no complicated targeting. Just a simple message.
Posted by Richard on Thursday 25th of September 2008 at 9:11am
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