ICM - Leeds Design Agency

What's your identity?

Here in the busy ICM studio one of my current projects is working on a set of brand guidelines for a major rebrand project.

Whilst looking around on the internet at how other companies and corporations have composed their own identity guidelines, I found this:

A booklet of identity guidelines created by (and for) a guy in Australia called Chris Doyle. Chris works for a design agency based in Sydney called the Moon Group and recently entered this booklet and himself into an Australian design competition.

Here’s his colour palette:

His alternate colour schemes:

Definite no-no’s!

And the obligatory exclusion zones!

Personally I think this is a fantastic piece of work! Well done Chris, the next time I need a Chris Doyle I’ll use the Full Colour Seated Casual with leather jacket and flip-flops!