Tuesday, October 7th 2008
If it aint broke, don't fix it? A rebrand too far...?
Keep your eyes peeled during the ad breaks on television tonight, you might just catch a glimpse of a big company rebrand that will either be a spectacular success, or a ‘why did we do that?’ moment in history.
Pizza Hut, who are 50 years old this year, have decided to spend £100million on renaming themselves as Pasta Hut. Apparently in the UK we now eat more pasta dishes than pizzas.
Do not despair, all your favorite pizzas will remain on the menu, with the addition of seven new pasta dishes. Strangely for a massive change like this, only nine of their 700-restaurant network will change their signage immediately.
So have they done the right thing? I’m not sure.
Going out for pizza, especially as a child, was always one of those ‘Saturday night, mum doesn’t want to cook, lets have something a bit different’ events. Come on kids, lets all go out for… er… pasta! doesn’t quite have the same excitement.
At first I thought this was a badly timed April Fool, until I saw pastahut.co.uk
So, what do you think? A thin and crispy clever move, or a deep-pan disaster?
Posted by Richard on Tuesday 7th of October 2008 at 1:03pm
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Could it be a health issue? Pasta is healthier than pizza and so maybe they're struggling against the Jamie Oliver generation of food enthusiasts?
Posted by Tasha on Tuesday 7th of October 2008 at 1:21pm