ICM - Leeds Design Agency

Xbox and Barack Obama join forces

You might think that we’ve had way too much time on our hands and so have cunningly photoshopped an ad into the Xbox game, Burnout. Nay, we would say, this is real live footage from the game.

In order to reach the 18 – 25 market his team have already explored many of the tools that are becoming an everyday of digital marketing. Obama has pages on Myspace, Facebook and Twitter. These tools are becoming fundamental to many marketing campaigns, but what is surprising about the US Presidential candidate’s use of these tools is that he’s a politician. Can you imagine Gordon Brown recording his everyday thoughts on Twitter and listing his favourite books on Facebook? These tools will help to capture the imagination of the youth of America, while strengthening the Obama brand.

The highlight of the campaign for me is the Yes We Can Obama Song. The Obama campaign had no involvement in the making of this video and I bet there are brand managers across the world wondering how to replicate this kind of publicity.