ICM - Leeds Design Agency

Following Richard’s blog yesterday about the future of blogging, I was passed an article in the Yorkshire Post this morning commenting on the same article Richard read. It was an average discussion on a topic that was widely discussed online yesterday.

So if blogs are dead, where does printed news stand? One blog that was referenced repeatedly in people’s defence of blogging was Robert Peston’s blog on the BBC website, which is an excellent source of information about the current economic climate. He gives us instant and up to date access to what is happening at a time when a lot of us are struggling to understand. Probably only five years ago we would have had to wait for the Financial Times to get a decent commentary.

Newspaper circulation figures have been tumbling over the last few years and with a massive increase in online readership. The Times Online has 20.3m unique users per month, but its monthly circulation is somewhere around the same quantity. This doesn’t take into account returning visitors to its website.

The Yorkshire Post were late in their comments. In an environment where we can read news as it happens it was late. We had that discussion yesterday with the other millions of people online. I even tried to find it on the YP website to reference it in this post, but couldn’t.

So as news is now readily available online as it happens, surely blogs will take on a more important role in journalism. Newspapers will change and become more like magazines, with a great deal of commentary and editorial. Blogs will change and develop and the future is very exciting.

Reference:
The Guardian
Brand Republic