ICM - Leeds Design Agency

Tuesday, November 4th 2008

I learn a little bit more everyday

Last week was Leeds Digital Week and I had the opportunity to meet and see speak to Stuart Bruce of Wolfstar, as well as attend his excellent seminar. Wolfstar are a unique PR company, in that they have a fantastic understanding of the web and how people interact with it.

What particularly impressed me was how they used bloggers and how they played to the strength of bloggers. A fantastic example of how they had done this was in the new Sony Ericsson Xperia. Traditionally Sony Ericsson phones have been at the bottom of the mobile pile and this is their first venture into the top end phones. Wolfstar created a forum/blog called inxperia, which would allow people to discuss the new phone and actively encourage comments. They also contacted some key technology bloggers and began to change the old perception of their client.

Following the build up to the launch they built a site www.bethefirstx1.com.

This is pure genius and so simple. The seminar was fascinating and really made me think about how brands can utilise the natural conversation that is happening online.

Check out this picture of the phone as well, very beautiful.