Friday, November 14th 2008
Creating the feel-bad factor...
It has become popular over the past few years for the red-tops to serialise and brand an ongoing news article. This current trend of branding a news story that appears in the paper seven days a week, such as the perpetual antics of Amy Winehouse, Shannon Matthews, X-Factor rejects and ailing D-list celebrities now seems to have made it’s way over to television news.
Not just any old television news, the BBC news. Their ‘Downturn’ brand is now plastered behind every newsreader waiting for the day they can officially call it a recession.
I feel the Beeb have lost a bit of direction with this one, taking cues from the tabloids, and concentrating on drama rather than information.
My gran used to say there’s never any good news on the news, unless it’s one of those and finally… pieces. She was right in a way. The way the media is concentrating on the downturn/credit crunch/recession, call-it-what-you-will bad news, isn’t really delivering quality news.
Ironically, we can all sleep easy with the knowledge that the BBC clearly didn’t spend much money on the ‘Downturn’ branding exercise.
Please BBC, sobriety rather than sensationalism.
Posted by Richard on Friday 14th of November 2008 at 2:30pm