Friday, November 21st 2008
I'm a PC...
…and my ads aren’t very good.
It’s a pretty cheap-shot these days to attack your competitor in your advertising; something the supermarkets do well, and that’s where it should end.
Unfortunately this counter-attack doesn’t hold up. With some humour (and with an Apple-shaped glint in my eye) it actually reinforces Apples message. Little clips of a plethora of cultures from around the globe all stating they’re a PC merely emphasises ‘PC’ as a generic and not as a brand. Which in-turn ultimately says ‘we’re not a brand’, unlike er, Apple.
I’m proud to say ‘I’m not a PC!’
Come on Microsoft, you can do better.
Posted by Richard on Friday 21st of November 2008 at 4:18pm