Friday, November 21st 2008
I'm a PC...
…and my ads aren’t very good.
It’s a pretty cheap-shot these days to attack your competitor in your advertising; something the supermarkets do well, and that’s where it should end.
Microsoft’s I’m a PC commercials would like you to think it’s a counter-attack to Apple’s excellent adverts highlighting the differences of Operating System through human characters.
Unfortunately this counter-attack doesn’t hold up. With some humour (and with an Apple-shaped glint in my eye) it actually reinforces Apples message. Little clips of a plethora of cultures from around the globe all stating they’re a PC merely emphasises ‘PC’ as a generic and not as a brand. Which in-turn ultimately says ‘we’re not a brand’, unlike er, Apple.
I’m proud to say ‘I’m not a PC!’
Come on Microsoft, you can do better.
Posted by Richard on Friday 21st of November 2008 at 4:18pm
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I actually think that the I'm a PC advert really appealed to PC users who are getting a bit fed up of Apple's smugness (I'm not one of these by the way!). It just doesn't appeal to people who are totally sold on the mac, but Microsoft aren't trying to convert these people.
Posted by Tasha on Tuesday 25th of November 2008 at 9:21am