Tuesday, November 25th 2008

Swedish design

Sweden is famous across the world as being an epicentre for ground breaking design, just check out Ikea. On my recent travels to Stockholm I went to the National Museum and discovered just how seriously Swedes take design. The feature that particularly caught my eye was the attention they gave to branding as an art form, particularly featuring the SAS branding.

I think I finally understood why Ikea is so fantastic and why so many people worldwide love it (never thought I’d be writing this), but there is no doubting why Sweden is so highly regarded.

I’m hoping to have some pictures of the underground stations in the next couple of days, which will seriously blow you away!

Posted by Tasha on Tuesday 25th of November 2008 at 12:27pm

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